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Projects
Here is a collection of my most relevant projects which include writing samples, presentations, and other miscellaneous items pertaining to the project. Most of my projects are team efforts, and I extend my gratitude and credit toward my fellow team members. Though I love leadership, I enjoy how working in teams challenges me to be a better communicator, innovative thinker, and work with others who have different and complimentary strengths.
NUtech Ventures Startup Guide
The Startup Guide is an interactive website designed to facilitate entrepreneurship in Nebraska by helping entrepreneurs understand the requirements of creating a startup and providing resources for Midwestern entrepreneurs. This project contains a before and after for comparison.
A Strategic Audit of Instacart
Spring 2024
This paper is an honors thesis written to examine Instacart amidst a wave of events like the Covid-19 pandemic, the AI boom, the rise and fall of the gig economy, and the company's 2023 IPO. This strategic audit was submitted to complete my honors coursework at UNL.
This paper is an honors thesis written to examine Instacart amidst a wave of events like the Covid-19 pandemic, the AI boom, the rise and fall of the gig economy, and the company's 2023 IPO. This strategic audit was submitted to complete my honors coursework at UNL.
Clio
Fall 2023
Clio is an insuretech app designed to meet Millennial and Gen Z financial needs by implementing more realistic and attainable funding methods such as contributions and roundups. It also serves as a financial education platform and helps users find creative ways to utilize insurance as a tool to meet their individual financial needs.
Clio is an insuretech app designed to meet Millennial and Gen Z financial needs by implementing more realistic and attainable funding methods such as contributions and roundups. It also serves as a financial education platform and helps users find creative ways to utilize insurance as a tool to meet their individual financial needs.
Carry the Catwalk
Spring 2023
Carry the Catwalk is an online subscription-based retail service designed to help customers look and feel their best while keeping sustainability and ethics top of mind. While the professor set some parameters for the assignment, we went above and beyond converting analytics and marketing tools to actionable, meaningful data and a fully developed business proposal.
Carry the Catwalk is an online subscription-based retail service designed to help customers look and feel their best while keeping sustainability and ethics top of mind. While the professor set some parameters for the assignment, we went above and beyond converting analytics and marketing tools to actionable, meaningful data and a fully developed business proposal.
Google Nexus
Spring 2023
This Google Nexus case study was performed by my group in our Consumer Behavior marketing class during my semester abroad in Italy. The project was completed by following parameters set by our professor. The Nexus project is a case study, not an original business proposal.
This Google Nexus case study was performed by my group in our Consumer Behavior marketing class during my semester abroad in Italy. The project was completed by following parameters set by our professor. The Nexus project is a case study, not an original business proposal.
Milano-Cortina Olympics Plan
Spring 2023
This is a marketing plan created while studying in Italy for the 2026 Milano-Cortina Winter Olympics. The plan focuses on advertising and communications efforts. The plan and computations are original, but not sponsored or affiliated with the official Olympics or IOC.
This is a marketing plan created while studying in Italy for the 2026 Milano-Cortina Winter Olympics. The plan focuses on advertising and communications efforts. The plan and computations are original, but not sponsored or affiliated with the official Olympics or IOC.
Locomobile
Fall 2022
Locomobile is a start-up concept in focused on minimizing the annoyance of trains on daily commute. The idea was never considered feasible, but my entrepreneurship class required me to complete the project regardless of its feasibility.
Locomobile is a start-up concept in focused on minimizing the annoyance of trains on daily commute. The idea was never considered feasible, but my entrepreneurship class required me to complete the project regardless of its feasibility.
AccessibilityBuddy
Fall 2021
AccessibilityBuddy is an app that connects users with disabilities to helpers or Buddies on an affordable, accessible platform focused on providing user independence by cultivating connections and community.
AccessibilityBuddy is an app that connects users with disabilities to helpers or Buddies on an affordable, accessible platform focused on providing user independence by cultivating connections and community.
He Doesn't Want Anything
Fall 2021
He Doesn't Want Anything is a website designed for an entrepreneurship project. The objective of the site is to make holiday shopping easier for people. The site serves people shopping for others, specifically those around Lincoln, NE, who state they don't want anything for the holidays.
He Doesn't Want Anything is a website designed for an entrepreneurship project. The objective of the site is to make holiday shopping easier for people. The site serves people shopping for others, specifically those around Lincoln, NE, who state they don't want anything for the holidays.
Netflix Case Study
Fall 2021
The Netflix case study was part of a marketing project which was designed to allow students to demonstrate their understanding of class concepts. This is a case study, not an original business plan.
The Netflix case study was part of a marketing project which was designed to allow students to demonstrate their understanding of class concepts. This is a case study, not an original business plan.
Femza
Fall 2018-Spring 2019
Femza is an app designed to facilitate safety, enable social connections, and track workout statistics for women. This is a start-up plan completed for a class which developed into my passion and ultimately changed the trajectory of my career. This project is what guided me into the business world and helped me discover my passion for entrepreneurship.
Femza is an app designed to facilitate safety, enable social connections, and track workout statistics for women. This is a start-up plan completed for a class which developed into my passion and ultimately changed the trajectory of my career. This project is what guided me into the business world and helped me discover my passion for entrepreneurship.
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