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AccessibilityBuddy
Fall 2021
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AccessibilityBuddy is an app that links individuals with disabilities to people willing and qualified to assist them in their necessary tasks. Its three-tier design includes options for basic tasks like grocery shopping on a volunteer basis to more complex, paid tasks like medication distribution by a licensed professional.
Purpose:
Create a startup and draft a complete marketing plan including all the crucial marketing functions. Develop the start-up concept and present the plan to the class and professor.
Assignment Deliverables
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Create start-up
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Draft marketing plan for start-up and apply concepts discussed in marketing course
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Present plan and design to class
My Contributions
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Create logo
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Create presentation
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Design presentation graphics
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For the paper:
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Identify market opportunities
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Marketing Objectives ​
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Positioning
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Executive summary and conclusion
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Notes
This concept idea was Niheala Ponnatha's, a team member on one of my favorite teams who is also mentioned on my Netflix case study page. She created the app design demonstrated in the presentation. I created the presentation, but each member contributed their respective portions of the paper to the presentation. Members presented the same parts of the presentation they wrote in the paper. This is one of the most interesting start-ups I have worked on and I adored this team. Dr. Amit Saini, also mentioned in my testimonials, was the professor of the marketing class for which this assignment was created and was a champion for our group's idea. The dual-positioning makes the app mildly complicated but provides for a wonderfully innovative competitive advantage.