Instacart Strategic Audit

Purpose

This thesis is the final step in the UNL Honors program but was not required for my class, so I had almost complete freedom to structure and present my research. 

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Because the College of Business does not typically require a thesis, I did not have the opportunity to defend my thesis or present it to an audience. 

Deliverables

The only deliverable for my thesis was the completion of the thesis paper. 

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However, I wanted to use it as a learning opportunity and conduct proper research on Instacart to create a thorough analysis of the company and take a consultative approach to addressing Instacart's weaknesses and threats. 

My Contributions

I completed Instacart's Strategic Audit by myself. I focused on Instacart's most recently filed S-1 documentation to gather an in-depth understanding of the organization. I challenged myself to find and conduct high-quality research on such a recently public company, and I'm very pleased with the quantity and quality of research and recommendations I produced.